The web site development teams are the experts responsible for carrying out the various tasks needed to create your site. The modern Internet is full of opportunities and pitfalls; proper team selection is critical. The difference between a web site and a web site that gets results is the range of expertise and synergy of the development team.

Web site development teams are built in many ways. You may only need to select a project manager who will, in turn, build the rest of the team. Alternatively, you may have to research and evaluate each resource yourself. There are three possibilities for effective team members:

• Qualified Internal Personnel
• Qualified External Consultants
• To-be-trained Internal Personnel

...each with different pros and cons.

core team members

• Project Manager
  Responsible for coordinating personnel and tasks
• Web Strategist
  Aligns business and web strategy
• Creative Lead
  Manages graphics and multimedia design
• Copy Lead
  Writes and edits site text
• Page Development Lead
  Integrates site content into web pages
• Technical Lead
  Manages programming and server/network development
• Marketing Strategist
  Responsible for strategy, material development, and execution of site promtion